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Wednesday, March 23, 2011

And for another view of what's important: Mitsuko Uchida

Fabulous pianist Mitsuko Uchida is interviewed on what's important: music or marketing--in The Telegraph.

"Even schools like Juilliard are telling students that PR is the most important issue,” she says. “I say it is the least important issue if you have something musical to say! If you have something to say, the world will come to you.

“I notice you see classical musicians in posters advertising expensive watches. That person may be able to command a very high fee, but that’s not the point. I can vouch that people come to my concerts to hear music, not because they have seen me looking grand with an expensive watch.”

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