Showing posts with label building audiences. Show all posts
Showing posts with label building audiences. Show all posts

Tuesday, June 21, 2011

Jeremy Denk's response to David Lang

David Lang (whose Little Match Girl Passion has been an enormous success), in an op-ed in the NY Times, promoting new music, but comparing classical music to baseball (really!):
Certain things that happen in classical music would be unthinkable in baseball. Imagine a baseball game in which all the players dress up in the uniforms of a hundred years ago, and then follow, pitch by pitch, a classic match-up from the past. Imagine watching a game, and saying that a hit or a run on the field in front of you is not as elegant or meaningful as a hit or run from a game 50 years before. Imagine seeing your favorite team win a game, but discounting it because you remembered a previous incarnation of that team that was more talented or exciting. Or imagine going to a game that wasn’t as thrilling as a game you remember from your past and then deciding never to see another live game again.

That last one is the analog to classical music that bothers me the most.

Could baseball have a lesson for music lovers that would allow us to appreciate the past and the present at the same time? What is behind this ability of baseball fans to connect the present action to the sport’s past glory and still appreciate the moment-to-moment excitement of the players on the field? These aren’t distinct functions of sports fandom; they are closely related to each other, and they inform each other. A fan appreciates the successes of the past more as he or she sees contemporary players working to succeed now, and vice versa. This is the kind of thinking that the institutions of classical music need to promote if we want the field refreshed by new music and musicians.

I think what baseball projects, and what classical music needs, is the sense that one goes to a live event not to experience greatness, but to experience the possibility of greatness. It really comes down to risk. We revel in the risk inherent in the clash of competing ideas and options, before time evens them out into a few straight, orderly narratives. The game, the concert, the experience in front of us — the chance to experience greatness is a risk. Not every game is great but what we go for is the chance that this particular game might be. Maybe for baseball fans the possibility of greatness alone is reason enough to go.

Then pianist Jeremy Denk (whose blog is wonderful) wrote a response:
David is giving us a metaphor for the classical concert experience, hyperbolically, to emphasize its absurdity, i.e. as in, look how ridiculous it is, all of those people in their tuxedos playing old music! Now, I agree a classical concert can sometimes seem or even be absurd. But am I the only performer out there who finds this metaphor demeaning? Is that what composers think we do? The association I get is that classical performers are something like Civil War reenactors. We prance out there in our silly clothes and try to mimic some thrilling event of the past, but it’s a battle so predictable and harmless that people are serving drinks, memorabilia: we already know the score, who won, who marched where, who pitched a fast ball, who had better cannons, who committed an error, what handkerchief Napoleon sneezed into, no matter what detail you choose, the point is the result is foregone.

When I was a child, my parents took me to a Revolutionary War reenactment, and it was ridiculously hot and my mother got faint from the heat and had to be tended in an ambulance. I forgot who won. Come to think of it, ambulances are present at many classical music concerts too.

David’s metaphor, which attempts to capture the absurdity of the classical concert, is itself absurd. It collapses upon the slightest examination. Suppose you were to reenact a baseball game, “pitch by pitch,” the way he suggests. OK, you have somebody out there, and you say throw a curve ball, that’s what happened in the original game, and the guy throws a curve ball, would he be lucky enough to capture the exact curve of the pitch as thrown in 1959 or whenever? And if so, would the breeze floating across the field be precisely the same so that the parabola of the ball would confuse the batter in precisely the same way, and the flutter of the flags and the taste of the beer in the stands and the sweat and hope of the players would those be the same too? You get my point. Reality would continuously, infinitely frustrate the recreation of the ephemeral event, and you would never get the same score. A baseball game CANNOT be reenacted in this way, and that is why it is absurd to do it, and that is why the metaphor is silly, not because classical music is silly. The only way to “replay” a baseball game would be to DVR it and watch it, or devise some incredibly subtle robots to perfectly recreate every single muscular movement of all those players on the field, a technological feat that might pointlessly consume many programmers’ lifetimes. 
Read the full posts--what do you think? In what ways can we make the concert experience more relevant or interesting? I've written about a few things, such as our Victoria Requiem performance. But in what other ways can we make classical music exciting? Let me know.

Wednesday, March 23, 2011

Building audiences

A great guest post by Henry Peyrebrune on Drew McManus' site: Adaptistration

Some excerpts (but go to the full post--it's worth it):
Community service has been the orchestral buzzword for the past decade as orchestras have grappled with competition from new media and other art forms, and the loss of our privileged position in the minds of the media, academia, philanthropy and business. We ask ourselves whether we can educate enough people so that they’ll support us in the fixture. Have we isolated ourselves via the traditional concert experience? Will performing in nightclubs or grocery stores reach new audiences? How can we reach the underprivileged youth of our cities in order to share our music with them and try to somehow replace the loss of the substantive public school music education most of us had?
While these ideas intrigue us and excite some of our major funders, we question whether this will harm our responsibility to the art form. We’ve spent decades trying to build longer subscription seasons with thoughtful, challenging programming, sufficient rehearsal time, good conductors and an ever-rising level of playing. The level of playing and access to strong performances of the full repertoire is better that it has ever been. Will a new emphasis on community service harm the artistic quality we’ve worked so hard to develop? Did I practice and sacrifice so much just to end up in a string quintet hacking through March of the Toreadors in a shopping mall somewhere?
These are all good questions, but they’re the wrong ones.
I’d like to propose 3 simple questions to replace them:
  1. Who are our audiences? (emphatically plural)
  2. How can we touch individual members of our audiences?
  3. What do we do to build on that relationship?
. . .

I tell my students that music is a great way to communicate human emotion. If you’re feeling angry or insecure, music is a great way to share that with your listeners. It’s also an incredible way to communicate an aching love for beauty, to share that desire for something beyond us. At its best, music reaches from one heart to another, or even to many.

Once we’ve touched someone like that, they want to get to know us. They want to spend time with us, to feel a sense of pride and ownership.In Cleveland, Apollo’s Fire and CityMusic do a great job of inspiring and building this relationship. Their audiences love to hear AF music director Jeanette Sorrell greet them and share her ideas about the pieces. CityMusic serves cookies at intermission so the musicians and audience can mingle and both orchestras play in venues that have the musicians and audience in close proximity. People feel an emotional connection with the music and the performers.